Protecting Pets for Life: Planned giving + pet guardianship with FreeWill
Date & Time: Thu, June 25 at 1:00pm ET
Length: 45 minutes
Who should attend: FreeWill animal welfare & humane society partners
Will a recording be available? Yes
For many donors, ensuring a beloved pet is cared for after their lifetime is one of the most emotional and motivating reasons to engage in estate planning. This session explores how animal welfare orgs can leverage a Pet Bequest or Pet Guardianship program to deepen donor relationships, inspire long-term support, and help donors protect the pets they cherish.
FreeWill Principal Strategist Catie Martino will be joined by Renee Resko, Vice President of Development at Helen Woodward Animal Center, to explore how their Pet Bequest program opens doors to planned giving conversations, and how they integrate the program into their FreeWill outreach.
Join us if you'd like to:
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Understand why estate planning is so important for donors with pets
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Learn what a Pet Bequest or Pet Guardianship program is
- See how other animal partners promote their programs (real outreach examples)
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Discover how to connect your program to your planned giving strategy
- Explore how to leverage your program in your FreeWill tools and outreach
Hope to see you there! 🐶🐱
Can't attend live? Register anyway to receive the post-training recording.
