Live partner training:


QCDs in 2026: Why they're having a moment and how to adapt your strategy

Date & Time: Thursday, May 14 at 1:00 pm ET

Length: 55 minutes

Who should attend: All FreeWill partners, esp. those with the Smart Giving Suite tools

Will a recording be available? Yes

 

It's true: Qualified Charitable Distributions (QCD) from traditional IRA accounts are having a moment. An aging U.S. population and tax law changes that took effect January 1st are making them more appealing than ever to donors age 70.5+.

 

So what exactly are QCDs? Why are they so beneficial for mature donors? And how can they help nonprofit organizations secure larger gifts and raise more money in 2026?

 

In this webinar, we'll share new research on IRA giving and how QCD conversations with older donors are evolving. We'll cover what the data reveals, where nonprofits may be missing opportunities, and what it means for your fundraising strategy this year. 

 

Join Lauren Winther-Hansen (Nonprofit Training Lead) for an informative session that will cover:
  1. Why mature donors are pivotal to your 2026 fundraising
  2. Key insights from FreeWill's 2026 QCD Report
  3. Outreach strategies to engage older donors and unlock larger gifts this year
We look forward to seeing you there!

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