2025 smart giving campaign retrospective
Many of FreeWill's data-driven best practices are underpinned by ongoing analysis of product and outreach campaign performance. We're diving into the data from your 2025 smart giving tools now and look forward to sharing key learnings from that analysis with you!
In this session, Lauren Winther-Hansen (Nonprofit Training Lead) and Danielle Dettling (Content Team Lead):
- Reviewed major smart giving campaign participation and tool performance in 2025
- Identified trends across our most successful smart giving partners
- Assessed the impact of participating in multiple campaigns and messaging tests/experiments
- Spotlighted our top findings and strategy recommendations for 2026
