---
title: FreeWill | 2025 Smart Giving Campaign Retrospective
description: In this session, we shared findings from our major 2025 smart giving campaigns and how those learnings informed our outreach strategies for 2026.
image: https://lp.freewill.com/hubfs/people-carrying-light-bulb-icons-2026-01-08-05-27-04-utc.jpg
---

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# Live partner training:

---

## 2025 smart giving campaign retrospective

 

Many of FreeWill's data-driven best practices are underpinned by ongoing analysis of product and outreach campaign performance. We're diving into the data from your 2025 smart giving tools now and look forward to sharing key learnings from that analysis with you!

 

**In this session, Lauren Winther-Hansen (Nonprofit Training Lead) and Danielle Dettling (Content Team Lead):**

1. Reviewed major smart giving campaign participation and tool performance in 2025
2. Identified trends across our most successful smart giving partners
3. Assessed the impact of participating in multiple campaigns and messaging tests/experiments
4. Spotlighted our top findings and strategy recommendations for 2026

[![Back to the Learning Hub](https://no-cache.hubspot.com/cta/default/7139016/a2774b2a-ddf0-470f-8dd5-b3e8810f92f1.png)](https://cta-redirect.hubspot.com/cta/redirect/7139016/a2774b2a-ddf0-470f-8dd5-b3e8810f92f1)

---

![2025 Smart Giving Campaign Retro](https://lp.freewill.com/hs-fs/hubfs/people-carrying-light-bulb-icons-2026-01-08-05-27-04-utc.jpg?width=1500&height=982&name=people-carrying-light-bulb-icons-2026-01-08-05-27-04-utc.jpg "2025 Smart Giving Campaign Retro")

### Download the presentation

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Copyright © 2026 FreeWill Co., a Delaware Public Benefit Corporation. All rights reserved. FreeWill offers online self-help solutions for common estate planning needs and related educational content. Estate planning may implicate both state and federal laws, and estate planning needs will differ based on personal circumstance and applicable law. FreeWill is not a law firm and its services are not substitutes for an attorney’s advice. The information here is provided for educational purposes only and is not intended to provide, and should not be construed as providing legal or tax advice. This information is general in nature and is not intended to serve as the primary or sole basis for investment or tax-planning decisions. Use of FreeWill’s services is subject to the [Terms of Service](https://www.freewill.com/terms) & [Privacy Notice](https://www.freewill.com/privacy).

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