2026 end-of-year smart giving
You've worked hard all year long to educate your donors on the benefits of giving non-cash assets like stocks/crypto or from special accounts like IRAs/DAFs. Now it's time to leverage urgency and impact to ask donors to give their very best gift by December 31!
Calendar year-end is prime time for smart giving, and end-of-year outreach is vital for success with the Smart Giving Suite. Failing to spotlight smart gift options at year-end will lower your chances of receiving smart gifts before year-end.
It's time to get your plan in place! In this session we shared:
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Why participation is essential in the end-of-year smart giving campaign
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Specific outreach strategies for year-end, including "must haves" and "nice to haves"
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Compelling messaging options for your email outreach
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How to opt into the campaign before the November 13th deadline
Don't forget to review available campaign assets in FreeWill's Marketing Library.
