--- title: "Recording: Stewardship Workshop: Building relationships and retaining donors" description: Watch our live stewardship workshop to learn the best ways to build relationships with your donors! image: https://lp.freewill.com/hubfs/Multiethnic%20group%20of%20happy%20business%20people%20working%20together%20in%20office-1.jpeg --- [Home](https://freewill.com) [ For individuals](https://www.freewill.com/individuals) [ For nonprofits](https://www.nonprofits.freewill.com/) [ For lawyers](https://www.freewill.com/lawyers) [ About us](https://www.freewill.com/about) [ Log in](https://www.freewill.com/login) [Get Started ](https://www.freewill.com/will) # Training recording --- ## Stewardship Workshop: Building relationships and retaining donors Thanking your donor is the number #1 rule for relationship building. This is true whether the gift is small, major, or a planned gift committed as a bequest in a will. According to a study by Guidestar, donors who receive a thank-you note within 48-hours of making a gift are 4x more likely to give again.   FreeWill donors are no exception. Legacy giving is a way for donors to make a transformational impact on the causes they love. Acknowledging the enormity of that intention in a genuine way is something that we want to help you with.   By the end of this session, you will know: - The research and data that reinforces the importance of stewardship - Some sector-wide best practices to make sure that organizations are on the right path - What your peers are doing! We opened it up to a more interactive, roundtable discussion to find out what’s working well and what other creative ideas you’ve tried - 3 specific strategies organizations can use to see greater success with their stewardship efforts [![Back to the Learning Hub](https://no-cache.hubspot.com/cta/default/7139016/a2774b2a-ddf0-470f-8dd5-b3e8810f92f1.png)](https://cta-redirect.hubspot.com/cta/redirect/7139016/a2774b2a-ddf0-470f-8dd5-b3e8810f92f1) --- ![Multiethnic group of happy business people working together in office](https://lp.freewill.com/hubfs/Multiethnic%20group%20of%20happy%20business%20people%20working%20together%20in%20office.jpeg "Multiethnic group of happy business people working together in office") ### Download the training materials [Home](https://freewill.com) FOR INDIVIDUALS [ Products](https://www.freewill.com/our-products) [ Donate stock](https://www.freewill.com/donate-stocks) [ Glossary](https://www.freewill.com/glossary) [ Blog](https://www.freewill.com/learn) [ FAQ](https://www.freewill.com/faq) FOR NONPROFITS [ For nonprofits](https://www.freewill.com/nonprofits) [ Resources](https://resources.freewill.com/) [ Case studies](https://lp.freewill.com/case-studies) [ Nonprofit webinars](https://lp.freewill.com/webinars) [ Request a demo](https://www.freewill.com/nonprofits#requestDemo) FOR LAWYERS [ Support for T&E lawyers](https://www.freewill.com/lawyers) [ Become a FreeWill Fellow](https://www.freewill.com/fellows) ABOUT US [ Who we are](https://www.freewill.com/about) [ Careers](https://www.freewill.com/careers) [ Security](https://www.freewill.com/security) [ Accessibility](https://www.freewill.com/accessibility) [ Press](https://lp.freewill.com/press) CONTACT US [ Help center](https://help.freewill.com/) [ Contact us](mailto://help@freewill.com) FOLLOW US [ Facebook](https://www.facebook.com/FreeWillHQ) [ LinkedIn](https://www.linkedin.com/company/freewill/) Copyright © 2026 FreeWill Co., a Delaware Public Benefit Corporation. All rights reserved. FreeWill offers online self-help solutions for common estate planning needs and related educational content. Estate planning may implicate both state and federal laws, and estate planning needs will differ based on personal circumstance and applicable law. FreeWill is not a law firm and its services are not substitutes for an attorney’s advice. The information here is provided for educational purposes only and is not intended to provide, and should not be construed as providing legal or tax advice. This information is general in nature and is not intended to serve as the primary or sole basis for investment or tax-planning decisions. Use of FreeWill’s services is subject to the [Terms of Service](https://www.freewill.com/terms) & [Privacy Notice](https://www.freewill.com/privacy). [![TrustPilot](https://www.freewill.com/media/trustpilot.1f25cec2.png) ](https://www.trustpilot.com/review/www.freewill.com) [![Better Business Bureau](https://www.freewill.com/media/bbb.a5014bc7.png) ](https://www.bbb.org/us/ny/new-york/profile/legal-document-help/freewill-co-0121-87151863)