Stewardship Workshop: Building relationships and retaining donors
Thanking your donor is the number #1 rule for relationship building. This is true whether the gift is small, major, or a planned gift committed as a bequest in a will. According to a study by Guidestar, donors who receive a thank-you note within 48-hours of making a gift are 4x more likely to give again.
FreeWill donors are no exception. Legacy giving is a way for donors to make a transformational impact on the causes they love. Acknowledging the enormity of that intention in a genuine way is something that we want to help you with.
By the end of this session, you will know:
- The research and data that reinforces the importance of stewardship
- Some sector-wide best practices to make sure that organizations are on the right path
- What your peers are doing! We opened it up to a more interactive, roundtable discussion to find out what’s working well and what other creative ideas you’ve tried
- 3 specific strategies organizations can use to see greater success with their stewardship efforts
