---
title: FreeWill | QCDs in 2026
description: QCDs are having a moment in 2026. Learn why, and explore how to adapt your outreach strategy the leverage the moment.
image: https://lp.freewill.com/hubfs/a-senior-couple-having-a-picnic-drinking-champagn-2026-01-11-08-06-47-utc.jpg
---

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# Partner training recording

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## QCDs in 2026: Why they're having a moment and how to adapt your strategy

 

Qualified Charitable Distributions (QCD) from traditional IRA accounts are having a moment. An aging U.S. population and tax law changes that took effect January 1st are making them more appealing than ever to donors age 70.5+.

 

So what exactly are QCDs? Why are they so beneficial for mature donors? And how can they help nonprofit organizations secure larger gifts and raise more money in 2026?

 

In this webinar, we shared new research on IRA giving and how QCD conversations with older donors are evolving. We covered what the data reveals, where nonprofits may be missing opportunities, and what it means for your fundraising strategy this year. 

 

Led by Lauren Winther-Hansen (Nonprofit Training Lead) and Jordan Lehr (Principal Strategist), this informative session covered:

1. What is a QCD, briefly?
2. Why QCDs are having a moment in 2026
3. 5 key takeaways from FreeWill’s 2026 QCD Report
4. 5 strategies to secure more QCDs this year

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---

![a-senior-couple-having-a-picnic-drinking-champagn-2026-01-11-08-06-47-utc](https://lp.freewill.com/hs-fs/hubfs/a-senior-couple-having-a-picnic-drinking-champagn-2026-01-11-08-06-47-utc.jpg?width=2000&height=1333&name=a-senior-couple-having-a-picnic-drinking-champagn-2026-01-11-08-06-47-utc.jpg "a-senior-couple-having-a-picnic-drinking-champagn-2026-01-11-08-06-47-utc")

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Copyright © 2026 FreeWill Co., a Delaware Public Benefit Corporation. All rights reserved. FreeWill offers online self-help solutions for common estate planning needs and related educational content. Estate planning may implicate both state and federal laws, and estate planning needs will differ based on personal circumstance and applicable law. FreeWill is not a law firm and its services are not substitutes for an attorney’s advice. The information here is provided for educational purposes only and is not intended to provide, and should not be construed as providing legal or tax advice. This information is general in nature and is not intended to serve as the primary or sole basis for investment or tax-planning decisions. Use of FreeWill’s services is subject to the [Terms of Service](https://www.freewill.com/terms) & [Privacy Notice](https://www.freewill.com/privacy).

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