Educational summertime smart giving
Sending smart giving outreach throughout the year is a key strategy for success, priming donors to give at year-end. This summer is a great time to reinforce your smart giving message and continue educating donors on the benefits of non-cash donations.
In this session, we shared:
- Why sending outreach over the summer will help move the needle on smart gifts in 2026, especially at year-end
- Outreach strategies for the summer smart giving campaign (including "must haves" and "nice to haves")
- How to determine the most compelling messaging for your audience — educating your donors, or leaning into that direct ask
- How to opt into the campaign before the June 26th deadline
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