--- title: "FreeWill Training: Tax Season Smart Giving Campaign Info Session" description: Watch to learn FreeWill's campaign strategy recommendations for a 2026 tax season smart giving campaign! image: https://lp.freewill.com/hubfs/donate-conception-box-with-money-on-white-wood-ba-2025-02-15-00-58-56-utc.jpg --- [Home](https://freewill.com) [ For individuals](https://www.freewill.com/individuals) [ For nonprofits](https://www.nonprofits.freewill.com/) [ For lawyers](https://www.freewill.com/lawyers) [ About us](https://www.freewill.com/about) [ Log in](https://www.freewill.com/login) [Get Started ](https://www.freewill.com/will) # Campaign info session --- ## 2026 tax season & smart giving   Sweeping changes to U.S. tax law took effect on January 1. Some donors may not be aware that those changes could affect their charitable giving, while others may be confused about how to give most efficiently and impactfully this year.   Plus, at tax time finances are already top-of-mind — and for Americans who find themselves with a tax bill, one question surfaces: How can I reduce my taxable income this year so I won't owe again next year?   **In this live training, we shared:** 1. Why tax season 2026 is an important moment for smart giving education and awareness building 2. Outreach strategies for the campaign ("must haves" and "nice to haves") 3. An important reminder about Smart Giving Suite widgets 4. New messaging options for your email outreach 5. How to opt in to the* *campaign before the April 3rd deadline Watch the recording and get ready to plan a tax season strategy that *will *drive results!   ➡️ [Access campaign resources in the Marketing Library.](https://www.library.freewill.com/freewill-campaigns/2026-tax-season-campaign)   [![Back to the Learning Hub](https://no-cache.hubspot.com/cta/default/7139016/a2774b2a-ddf0-470f-8dd5-b3e8810f92f1.png)](https://cta-redirect.hubspot.com/cta/redirect/7139016/a2774b2a-ddf0-470f-8dd5-b3e8810f92f1)   --- ![Campaign Info Session: Tax Season & Smart Giving](https://lp.freewill.com/hs-fs/hubfs/donate-conception-box-with-money-on-white-wood-ba-2025-02-15-00-58-56-utc.jpg?width=1500&height=1000&name=donate-conception-box-with-money-on-white-wood-ba-2025-02-15-00-58-56-utc.jpg "Campaign Info Session: Tax Season & Smart Giving") ### Download the presentation [Home](https://freewill.com) FOR INDIVIDUALS [ Products](https://www.freewill.com/our-products) [ Donate stock](https://www.freewill.com/donate-stocks) [ Glossary](https://www.freewill.com/glossary) [ Blog](https://www.freewill.com/learn) [ FAQ](https://www.freewill.com/faq) FOR NONPROFITS [ For nonprofits](https://www.freewill.com/nonprofits) [ Resources](https://resources.freewill.com/) [ Case studies](https://lp.freewill.com/case-studies) [ Nonprofit webinars](https://lp.freewill.com/webinars) [ Request a demo](https://www.freewill.com/nonprofits#requestDemo) FOR LAWYERS [ Support for T&E lawyers](https://www.freewill.com/lawyers) [ Become a FreeWill Fellow](https://www.freewill.com/fellows) ABOUT US [ Who we are](https://www.freewill.com/about) [ Careers](https://www.freewill.com/careers) [ Security](https://www.freewill.com/security) [ Accessibility](https://www.freewill.com/accessibility) [ Press](https://lp.freewill.com/press) CONTACT US [ Help center](https://help.freewill.com/) [ Contact us](mailto://help@freewill.com) FOLLOW US [ Facebook](https://www.facebook.com/FreeWillHQ) [ LinkedIn](https://www.linkedin.com/company/freewill/) Copyright © 2026 FreeWill Co., a Delaware Public Benefit Corporation. All rights reserved. FreeWill offers online self-help solutions for common estate planning needs and related educational content. Estate planning may implicate both state and federal laws, and estate planning needs will differ based on personal circumstance and applicable law. FreeWill is not a law firm and its services are not substitutes for an attorney’s advice. The information here is provided for educational purposes only and is not intended to provide, and should not be construed as providing legal or tax advice. This information is general in nature and is not intended to serve as the primary or sole basis for investment or tax-planning decisions. Use of FreeWill’s services is subject to the [Terms of Service](https://www.freewill.com/terms) & [Privacy Notice](https://www.freewill.com/privacy). [![TrustPilot](https://www.freewill.com/media/trustpilot.1f25cec2.png) ](https://www.trustpilot.com/review/www.freewill.com) [![Better Business Bureau](https://www.freewill.com/media/bbb.a5014bc7.png) ](https://www.bbb.org/us/ny/new-york/profile/legal-document-help/freewill-co-0121-87151863)