Winter Bequests ❄️
It's difficult for us as fundraisers to see past calendar year-end. But the new year will be here before we know it. It's time to plan your first bequest campaign of 2027!
A winter planned giving campaign leverages the "fresh start" feeling that comes with a new year, inspiring your donors to finally write an estate plan. And after weeks (months?) of being asked for cash donations, they may prefer to plan ahead and establish a gift that costs nothing now but will one day make a big impact.
In this campaign strategy session, we covered:
- Why kicking off 2027 with a bequest campaign is a smart idea
- "Must haves" and "Nice to have" outreach strategies for your campaign
- Compelling messaging options for your email outreach
- How to opt into the campaign before the February 5 deadline
Remember, you can find more campaign resources in the Marketing Library!
