Educational summertime smart giving
Date & Time: Thu, April 23 at 1:00pm ET
Length: 30 minutes
Who should attend: All FreeWill Smart Giving Suite partners
Will a recording be available? Yes, and it will be sent to all registrants
In 2024, 53% of smart gifts and 62% of smart gift dollars made via your FreeWill products were received in Q4 (Oct/Nov/Dec). However, 74% of those dollars went to FreeWill partners who sent at least one piece of SGS outreach earlier in the year.
Sending smart giving outreach throughout the year is a key strategy for success, priming donors to give at year-end. This summer is a great time to reinforce your smart giving message and continue educating donors on the benefits of non-cash donations.
Join us on Thursday, April 23 at 1:00pm ET to learn:
- Why sending outreach over the summer will help move the needle on smart gifts in 2026, especially at year-end
- Outreach strategies for the summer smart giving campaign (including "must haves" and "nice to haves")
- How to determine the most compelling messaging for your audience — educating your donors, or leaning into that direct ask
- How to opt into the campaign before the June 26th deadline
Can't attend live? Register anyway. The recording will be sent to all registrants!
