10 writing tips to supercharge your fundraising messages




Inspiring people to donate or leave a legacy to your organization can be difficult work. And much of your success as a planned or major giving officer will come down to whether you can write effective fundraising appeals. Especially during the COVID-19 pandemic as nonprofits have changed their communication strategies, being a great writer has become even more important to being a successful fundraiser. 


Watch Patrick Schmitt, the Co-CEO of FreeWill, to learn writing strategies to help you create effective fundraising communications. He includes tips for being thoughtful and sensitive to donors’ needs while still continuing to generate funds. 


In this webinar, we covered:

  • Why writing matters & what makes writing ‘good’
  • Tips for writing mass fundraising emails
  • Tips for writing personal, persuasive emails
  • General best practices for written communications
View our past webinars or COVID-19 resources.