3 strategies for success with older donors in 2021
More than half of all charitable dollars come from donors over the age of 65, and this is even more true for planned and major gifts. If gift officers want to be successful fundraising from this crucial demographic, they need to understand the trends shaping charitable giving behavior in this demographic, as well as the best ways to connect and engage with this group.
Watch Patrick Schmitt, the Co-CEO of FreeWill, to learn strategies and practical tips for successfully fundraising from older donors in 2021.
In this webinar, we covered:
- Trends that shaped older donors in 2020
- Effects of the Coronavirus pandemic
- Tax-savvy types of gifts
- Thoughtful communications & marketing tips
- What to expect from older donors in 2021