Nonprofit webinar recording

How reopening and vaccines are reshaping major giving — and 3 steps to take now


The White House recently announced the next phase of vaccine efforts with the goal getting the US to approach normal by July 4th. This has many nonprofit professionals asking what a post-COVID summer will mean for their organizations and fundraising efforts.

As Americans come out of lockdown and their schedules pick up, it could be harder for fundraisers to capture donor attention. However, they’ll also be able to once again host in-person events and donor visits (and everyone will be much more ready to connect), making it an exciting and busy time for fundraisers and donors alike.

Watch Patrick Schmitt, the Co-CEO of FreeWill, to learn how gift officers can plan for the end of lockdowns, manage a busy summer and fall, and the likely trends we’ll see from donors.


In this webinar, we covered:

  • How to plan for in-person events and visits
  • Strategies to fundraise effectively in a post-COVID world
  • Trends and insights on donor attention
  • Next steps for planned & major giving officers

View our past webinars or nonprofit resources.