Webinar recording

The rise of Millennial major donors in nonprofit fundraising


The Baby Boomer generation, which holds more than 12x the wealth of Millennials, has been the main focus for major giving fundraisers for years now. However, with Boomers poised to pass on $30-60 trillion in the next couple decades, and the oldest Millennials now turning 40, this is about to change. A subset of the Millennial generation, such as bankers, consultants, tech workers, etc, are very well off and poised to become major donors. This generation is also much less likely to be married or have children than previous generations, making them ideal prospects for major gifts.


Watch Patrick Schmitt, the Co-CEO of FreeWill, to learn how the rise of Millennial donors will shape planned and major giving in the coming years, as well as strategies for effective fundraising from this group. 


In this webinar, we covered:

  • Shifts in demographics and wealth
  • Changes in charitable giving behavior
  • How Millennials will shape major giving
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