Webinar recording

Utilizing non-cash gifts for end-of-year success


This webinar has been approved for 1.0 CFRE credit.


November and December are the most important months of the year for nonprofit fundraising. More than a third of all charitable giving happens during these months, and this can be especially true for non-cash gifts. Donors often make their most thoughtful, structured contributions at the end of the year. 


If planned and major giving professionals can tap into cash donors and move them into giving non-cash assets, or get recurring gifts from previous non-cash donors, they’ll have a powerful opportunity to raise significant funds for their organization. Research from planned giving expert, Russell James, shows that nonprofits who receive only cash gifts experience an 11% average growth rate in fundraising over five years. However, those that receive non-cash gifts achieve over a 50% growth rate.

Watch Patrick Schmitt, the Co-CEO of FreeWill, as he explores how planned and major giving teams can tap into non-cash gifts with their year-end fundraising efforts. He shares strategies and tips for how nonprofits can market these gifts to supporters and drive long-term fundraising growth.


In this webinar, we covered:

  • Different types of non-cash gifts (stock, DAFs, QCDs, and more)
  • Why these gifts matter
  • How to incorporate non-cash gifts in your year-end campaigns

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