Nonprofit webinar recording

The state of planned giving in 2021 & how to get more legacy donors

 

In the next few decades, the Baby Boomer generation will pass on an estimated $30 to $68 trillion in wealth. And as Americans have rushed to make their wills during the Coronavirus pandemic, they’ve gotten considerably more charitable.

For nonprofits, this marks an unprecedented opportunity to raise crucial funds for their mission for decades to come through the biggest gifts they’ll ever receive: bequests, or gifts made in a will.

Watch Patrick Schmitt, the Co-CEO of FreeWill, dive into the key takeaways from our 2021 Planned Giving Report. You'll get insights into industry trends analyzed from more than 150,000 wills, and the next steps that you can take now to get more legacy donors.

 

In this webinar, we covered:

  • Estate planning insights by demographics
  • Legacy gift trends this year
  • Strategies to solicit planned gifts at scale
  • How to build relationships with supporters
  • Campaigns that drive urgency for planned gifts
View our past webinars or nonprofit resources.