Customize your templates
Click the links below to explore our campaign templates! Don’t forget to check out our Marketing Library, where you’ll find additional design templates. We’ll continue to add more resources over time, so if you have feedback or ideas on new resources to include, you can share your thoughts here.
2024 Resources
- End of year Smart Giving Suite Campaign
- National Estate Planning Awareness Week Campaign
- Make-A-Will Month Campaign
- Summer Educational SGS Campaign
- Plant a Seed Campaign
- Spring SGS Quiz Campaign
- New Year’s Resolutions Campaign
- Evergreen Resources
2023 Resources
- End of year Smart Giving Suite Campaign
- Smart Giving Launch Campaign
- National Estate Planning Awareness Campaign
- Make-A-Will Month Campaign
- Summer Educational Campaign
- Plant a Seed Campaign
- Spring Stock Campaign
- New Year’s Resolutions Campaign
New to Canva?
Canva is a free, online design tool that we've leveraged to make building and customizing your graphics user-friendly and easy. You can sign up for an account by visiting canva.com or by following these instructions. We also encourage you to apply for a Canva for Nonprofits account, which allows qualified nonprofits to access Canva's premium features for free.
2024 Resources
End of year 2024 Smart Giving Suite Campaign
EXTERNAL CAMPAIGN SLIDES
External Campaign Slides - SGS Only Partners
External Campaign Slides - QCD Only Partners
External Campaign Slides - Stock Only Partners
External Campaign Slides - QCD & Stock Partners
EXAMPLE EMAILS
- SGS partners – Example email PDF
- QCD partners – Example email PDF
- Stock partners – Example email PDF
CONTENT CENTERS
EXAMPLE CUSTOMIZABLE VIDEOS - Can be customized for evergreen use (used at any time of the year)
- ACME Placement Shortened SGS Video
- ACME Placement Shortened SGS Social Media Video
- ACME Placement Shortened No Crypto Video
- ACME Placement Shortened No Crypto Social Media Video
- ACME Placement Shortened QCD/Stock Video
- ACME Placement Shortened QCD/Crypto Social Media Video
- ACME Placement Full SGS Video
DAF DAY GRAPHICS
- Download DAF Day logo
- Download Email signature
- Download iconography
- Use Carousel post (LinkedIn) templates
- Use Carousel post (Instagram) template
- Use Social post (LinkedIn) template
- Use Social post (Instagram) template
- Use Social (Instagram Story) template
CAMPAIGN GRAPHICS
Canva templates
Campaign Info Session Recording
National Estate Planning Awareness Week Campaign
EXAMPLE EMAILS
- NEPAW by the Numbers
- Decisions
- Conversations on Estate Planning
- Internal staff email
- Email template for Reduced Service partners
- A/B Test sample email
CAMPAIGN GRAPHICS
- Canva templates
- Frame 1 – NEPAW by the Numbers
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- Frame 2 – Decisions
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- Frame 3 – Conversations on Estate Planning
Make-A-Will Month Campaign
EXAMPLE CUSTOMIZABLE VIDEOS - Can be customized for evergreen use (used at any time of the year)
- ACME Placement General Video
- ACME Placement General Social Media Video
- ACME Placement LGBT+ Video
- ACME Placement LGBT+ Social Media Video
EXAMPLE EMAILS
- What is MAWM?
- One Million Wills
- The Power of a Will
- Internal staff email
- Email template for Reduced Service partners
CAMPAIGN GRAPHICS
- Canva templates
- Frame 1 – What is MAWM?
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- Frame 2 – One Million Wills
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- Frame 3 – The Power of a Will
Summer Educational SGS Campaign
Campaign Overview slides – [SGS partners]
Campaign Overview slides – [QCD and Stock partners]
Campaign Overview slides – [QCD ONLY partners]
Campaign Overview slides – [Stock ONLY partners]
EXAMPLE EMAILS
- Canva templates
- Summer SGS Infographic
- Summer SGS Infographic
Summer Educational 2024 SGS Content Center
Plant a Seed Campaign
EXAMPLE EMAILS
- Frame 1 – Plant Your Roots
- Frame 2 – A Small Task During Longer Days
- Frame 3 – Honor our Roots, Grow our Future
- Sample A/B Test email
- Internal staff email
- Email template for Reduced Service partners
- Email headers
- Social Media
- Canva templates
- Frame 1 – Plant Your Roots
- Frame 2 – A Small Task During Longer Days
- Frame 3 – Honor our Roots, Grow our Future
A/B Testing General Overview – One-pager
Spring 2024 Content Center
Spring SGS Quiz Campaign
Campaign Overview slides – [SGS partners]
Campaign Overview slides – [QCD and Stock partners]
Campaign Overview slides – [QCD ONLY partners]
Campaign Overview slides – [Stock ONLY partners]
EXAMPLE EMAILS
CAMPAIGN GRAPHICS
- Quiz components (Canva template)
New Year’s Resolutions Campaign
EXAMPLE EMAILS
- Frame 1 – Turn the page
- Frame 2 – Leap Year – an extra day to care
- Frame 3 – New Chapter, New Legacy
- Internal staff email
- Email template for Reduced Service partners
CAMPAIGN GRAPHICS
- Frame 1 – Turn the page (Instructions for replacing photo for Frame 1)
- Static Email Header (Canva template)
- Email Header GIF (Canva template)
- Static Social Graphic (Canva template)
- Social GIF (Canva template)
- Frame 2 – Leap Year – an extra day to care
- Static Email Header (Canva template)
- Email Header GIF (Canva template)
- Static Social Graphic (Canva template)
- Social GIF (Canva template)
- Frame 3, New Chapter, New Legacy
- Static Email Header (Canva template)
- Email Header GIF (Canva template)
- Static Social Graphic (Canva template)
- Social GIF (Canva template)
A/B Testing General Overview – One-pager
Campaign Info Session Recording
Evergreen Resources
Smart Giving Suite Content Center
Planned Giving Suite Content Center
2023 Resources
EOY 2023 SGS Campaign
External Campaign Slides – SGS Only Partners
External Campaign Slides – Full Platform Partners
External Campaign Slides – QCD Only Partners
External Campaign Slides – Stock Only Partners
External Campaign Slides – QCD & Stock Partners
EXAMPLE EMAILS
- SGS partners – Example November email PDF
- SGS partners – Example January email PDF
- QCD partners – Example November email PDF
- Stock partners – Example November email PDF
CAMPAIGN GRAPHICS
- FreeWill Infographics
- Email headers
- Giving Tuesday Social graphics
- SGS Video + instructions on how to embed
Campaign Info Session Recording
Smart Giving Launch Campaign
EXAMPLE EMAILS
CAMPAIGN GRAPHICS
- Infographics
- Explainer video
A/B Testing General Overview – One-pager
National Estate Planning Awareness Campaign
EXAMPLE EMAILS
- Frame 1 (Official)
- Frame 2 (Countdown)
- Frame 3 (Solidarity)
- Internal Staff / Volunteer Email
- A/B Test Example
CAMPAIGN GRAPHICS
A/B Testing General Overview – One-pager
Make-A-Will Month
EXAMPLE EMAILS
CAMPAIGN GRAPHICS
A/B Testing General Overview – One-pager
Summer Educational Campaign
Summer Educational Campaign One-Pager
SGS/DAF PARTNERS – EXAMPLE EMAIL PDFS
QCD PARTNERS – EXAMPLE EMAIL PDFS
CAMPAIGN GRAPHICS
A/B Testing General Overview – One-pager
Plant a Seed Campaign
Plant a Seed Campaign One-Pager
EXAMPLE EMAILS
CAMPAIGN GRAPHICS
A/B Testing General Overview – One-pager
Spring Stock Campaign
Spring Stock Campaign One-Pager
EXAMPLE EMAILS
- Tax Savings framing
- Impact-focused framing
- Testimonial Emails
- QCD Email
CAMPAIGN GRAPHICS
- Email header examples
- Social Media examples
- Web pop-up examples
- More image options for any of these graphics are here
New Year’s Resolutions Campaign
Resolutions Campaign One-Pager
EXAMPLE EMAILS
CAMPAIGN GRAPHICS
- Email headers
- Social Media
- Instagram Stories (please note: Instagram story content is evergreen but can be adapted for resolutions)
